42
FMI
*
IGF JOURNAL
VOLUME 25, NO. 2
CHAPTER NEWS
Read full details of Halifax Chapter’s events and activities online
@
, click on the “Chapters” tab.
Halifax
Chapter News
concepts. The key to effective use of this medium lays in
approaching its use
strategically
, with
objectives
identified
beforehand, and following a clear plan of what is to be
achieved
in terms of
goals
. Professional branding is essential to
developing an online presence, developing trust and building
influence, showcasing talent, and drawing attention to its
social media sites.
The second presenter was Dr. Anatoliy Gruzd, Associate
Professor, School of Information Management, and
Director of the Social Media Lab at Dalhousie University.
His presentation
“Trends, Tricks and Threats of Being Social”
focussed on the benefits, and the dark side, associated with
the speed and possible accuracy of media events. The effect
of disinformation and photo sharing were addressed along
with the many benefits such as: increased attention to your
website; improved reputation; discovering resources and
expertise; instant feedback; building new connections; and
support to on-line communities.
The Halifax Chapter was very fortunate to have the
technical expertise of Mike Haley to bring these two speakers
together on this increasingly prominent topic.
On March 6th, the Halifax Chapter
had the pleasure of hosting two
presentations on Social Media.
Delivering her presentation
“Net
working and Professional Branding:
How to Boost Your Work in a Digital
Age”
remotely from her PEI office,
was Jodi LeBlanc, a values and
ethics advisor with Veterans Affairs
Canada in Charlottetown. Jodi
explored the advantages of using
virtual networking to explore,
develop and share new ideas and
Chapter President, Fred Donaldson, presents Bryn Weadon with an
fm
*
igf 50th Anniversary Award for his contribution to the shaping
of fmi
*
igf, both with the Halifax Chapter and FMI National. From
2003 – 2005, Bryn served as assistant and managing editor of the
Journal, as well as National Chair of PSMW 2006 in St. John’s.
Presenter, Jodi LeBlanc
was thanked by Chapter
Director, Mike Haley.
Dr. Anatoliy Gruzd (right) was thanked by Chapter
Director, Philip Green.
